It’s the item with which most people start their mornings, that something extra that gives you boost you need to get you going. And every year there are new coffee trends and ideas on how to enjoy your cuppa java.
Although many still stick to their same orders, there are those who like to venture out and try something different, encouraging others to do the same. Thokozane Radebe, brand manager for coffee brands L’OR and Douwe Egberts, referred to this simple curiosity as the start of a growing trend.
“Coffee is a drink that is loved all over the world and the chances of this changing are slim, but that doesn’t mean the way in which coffee is enjoyed can’t be explored,” she pointed out. “Instant coffee was once a trend while many were still brewing their favourite blend, and now a jar of instant coffee can probably be found in most homes. This is why coffee brands need to be able to identify new trends and monitor how fast they grow, giving their customers what they want from their favourite brand.”
The 2023 coffee trends have already been earmarked, so Radebe highlighted the top five to watch:
¦ The size of your coffee: Coffee used to come in whatever size cup was available; now we have options that range from small espresso shot-size cups to large take-away cups that will keep you alert the entire day. It seems the bigger the coffee, the happier the client.
¦ Cold is cool: Cold coffee beverages have become very popular, and not only in summer. Iced lattés, frappaccinos and others have become a favourite to order when sitting in a café, or simply as a takeaway option. The American National Coffee Association has found that cold coffee beverages have increased 23% since January last year.
¦ Is your coffee ethically sourced? Consumers are becoming more interested in where their coffee comes from and if it is sustainable. Many brands have made sustainability an important pillar in their coffee processes; from farming to manufacturing – sustainability needs to be taken into account.
¦ Easy-to-make coffee’s comeback: As coffee consumers have multiple cups of coffee daily and are pressed for time, the quicker it takes to make the coffee, the better. Instant coffee and capsule coffee are usually quick to make and, with the improved quality of at-home coffee, delicious and easy to enjoy.
¦ Milk alternatives in serious demand: Gone are the days of choosing between full fat and low-fat milk; now the options include oat, soy and nut milks, with new ones regularly entering the market.
As the coffee industry grows and changes, so will the trends. There is nothing wrong with enjoying your coffee the simple way, but why not try something different. Who knows? You may like it.
