In the rolling vineyards of Franschhoek Jocelyn van der Ross is proving that with the right support small businesses can drive remarkable change.
Her company, Green Spot Trading, has evolved from a modest waste-collection operation into a thriving enterprise that now employs 44 people and partners with municipalities across the Western Cape.
The transformation began when Van der Ross joined Tetra Pak‘s Enterprise and Supplier Development (ESD) programme. What followed was a strategic investment that provided the foundation for exponential growth.
“Tetra Pak’s support allowed us to purchase vehicles, containers, uniforms and essential safety gear,” Van der Ross explains. “We branded our fleet and launched a website. These investments were the foundation we needed to expand operations and secure new municipal contracts.”
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Expansion plans
The partnership delivered immediate results. Green Spot Trading has expanded into Paarl, acquired new vehicles and protective equipment, and created seven additional positions in just four years.
Plans to establish a new site in Franschhoek and further growing its presence in Paarl are underway. “Every new role we create, every piece of equipment we buy, directly improves efficiency and safety for our staff,” says Van der Ross. “It’s empowering to see the team thrive and to know our work is making a real difference.”
Van der Ross’ success story exemplifies how targeted ESD can transform businesses and communities. Rather than just compliance, the approach represents strategic investment that strengthens supply chains while addressing structural inequalities.
The recycling sector, where women-led businesses are increasingly prominent, demonstrates the programme’s potential. Tetra Pak’s ESD initiative has supported numerous companies, investing more than R3 million and creating significant employment opportunities.
‘Tools to thrive’
Another beneficiary, Amanda Mtembu of Durban-based Power Rush Trading, echoes Van der Ross’ experience.
Since joining the programme last year, her company has grown from 48 to 60 employees, while expanding its network of informal collectors from 82 to 140. “Our growth has not only stabilised the business, but created dignity and livelihoods for marginalised communities,” Mtembu notes.
Cheryl Moodley of Tetra Pak South Africa emphasises the programme’s long-term vision: “Mature programmes show that when large companies back women-led SMMEs, they don’t just help them survive. They give them the tools to thrive, innovate, and lead change in their industries.”
Tetra Pak supports businesses for three years before introducing new SMMEs into the programme, ensuring sustainable impact.
For Van der Ross, this sustained partnership has provided the stability needed to build a lasting enterprise that benefits both her community and the environment.
