K-Way South Africa has renewed its sponsorship for two prestigious trail running events, MaxiRace Cape Winelands and SkyRun.
Organised by Maxi Race and Pure Adventures, respectively, these races have been pivotal in fostering the spirit of adventure and resilience within the trail running community.
In 2020, amid the challenges posed by the global Covid-19 pandemic and its economic repercussions, K-Way stepped forward to support the events. The leading outdoor brand remains steadfast in its commitment to continue bringing the joy of trail and mountain running to enthusiasts around the globe.
“We are thrilled to renew our partnership with SkyRun and MaxiRace Cape Winelands,” said Odile Hufkie, marketing manager of K-Way. “These events embody the essence of exploration and perseverance, values that resonate deeply with K-Way and the Cape Union Mart business. Through our sponsorship we aim to inspire individuals to push their boundaries and embrace the beauty of the great outdoors.”
MaxiRace Cape Winelands, set against the picturesque backdrop of the renowned wine region, offers a blend of scenic beauty and athletic challenge. Event director Andri Stander emphasised the importance of K-Way’s sponsorship in enriching the event experience. “K-Way’s unwavering support enables us to elevate the standard of excellence at MaxiRace Cape Winelands. Together, we strive to foster a culture of camaraderie and adventure within the trail running community.”
SkyRun, known for its rugged terrain and breathtaking scenery, challenges participants to navigate through the remote wilderness of the Eastern Cape.
For more information on MaxiRace Cape Winelands, visit www.maxirace.co.za.
