Stellenbosch is among the top 25 most loved destinations in the world following a global ranking of the Top 100 most loved destinations in the world in 2021, placing the City of Oak in the 23rd place.
“To have our warm-hearted town of Stellenbosch recognised as one of the top 100 destinations globally is the most heart warming moment for our communities, stakeholders, local businesses and travel and tourism sectors,” says Jeanneret Momberg, CEO of Visit Stellenbosch. “We are overjoyed that we have ranked in the top 25 as well. The fact that this list analysed online conversations of over 21 330 destinations globally proves what we’ve known all along – visitors fall in love with Stellenbosch and can’t stop talking about when they can come back.”
Executive Mayor Gesie van Deventer said she is pleased that Stellenbosch has claimed the 23rd spot on this prestigious list. “Just as remarkable is that the Western Cape has claimed three places in the Top 50,” she said. “Stellenbosch continues to be seen as a destination of choice for local and international visitors and is one of the best places worldwide to work, visit, stay and play.”
Tourism Sentiment Index (TSI), a travel data intelligence solution created by destination marketing agency Destination Think, analysed over 1,6 billion online conversations and articles about 21 330 global destinations to compile the list.
Says Momberg: “As Visit Stellenbosch we have worked hard to showcase our town and surrounds wealth of offerings, from our renowned wining and dining to splendid scenery, outdoor pursuits and creativity, living history and culture.
“We are so excited that this accolade coincides with the launch of our #FreeToBe in Stellenbosch campaign.
“Since the start of the hard lockdown last year, all Stellenbosch stakeholders and communities had to come together and work incredibly hard for our economy to recover.
“As a town so reliant on tourism, it was challenging, but we are encouraged that local and international visitors have slowly started to return to the beautiful streets and surrounds of Stellenbosch.
“We invite all visitors from far and wide to come and discover why thousands of travellers love Stellenbosch. You are #FreeToBe in our warmhearted town and won’t be disappointed!”
Of the South African town to make the top 100 list was Knysna at #19 while Hermanus ranked at #41 and Cape Town at #54.
